Fan experience turns "or" into "both."

HIT REVENUE TARGETS AND DELIVER WHAT FANS WANT.

20-Minute Insight Sprint (On Us)

Experience As the Strategic Lever

Sports fans love swag.

Yet one NHL franchise saw lower fan satisfaction scores for giveaway games, contradicting every expectation.

The suspected culprit: the promotional items.

The actual culprit: a poor ingress experience.

The fix: a 15-minute adjustment to door times.

The result: a $100,000 increase in revenue per giveaway game.

See Full Story (Insight → Action)

Jonathan Becher, President, Sharks Sports & Entertainment

"Lots of people talk about improving customer experience; very few people live CX authentically. Stacy is a practitioner, an advisor, and an advocate. If you're headed on a journey to improve business performance by focusing on experience, Stacy's a trust-worthy guide."