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Your Fans Deserve More than 'Fine.'

WE GIVE YOU THE PLAYBOOK TO BE EXTRAORDINARY.

Behind the Numbers

In sports, every fan interaction is a revenue opportunity waiting to be captured.

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The numbers don't lie: 86% of consumers pay more for better experiences and 84% of companies improving customer experience report increased revenue. In your world, that translates directly to the bottom line.

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One exceptional game day experience drives season renewals, boosts concessions, increases merchandise sales, and creates the kind of word-of-mouth marketing money can't buy.

WHAT WE DO

We are here to solve one of the biggest challenges keeping you and other sports executives up at night: reigniting the passion in your fans who still attend but don't truly engage, spend, or champion your brand like they once did.

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Our Blueprints and Playbooks are built for impact — for your fans and for your bottom line — by transforming apathy into advocacy and allowing you to fully recapture the heart and wallet share of those that matter most.

OUR PROMISE

When your attendance numbers look solid but your per-caps tell a different story, when your brand metrics plateau despite your best efforts, when your season renewals feel less certain than they should— that's where we help you turn 'fine' into extraordinary and create breakthrough results.

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We treat your customer experience like it’s our own — strategically, passionately, and with an unshakable focus on maximizing emotional connection and financial performance.

APPROACH

  • We listen first. Every strategy begins with understanding the current challenges you're facing.

  • We speak sports. No jargon. No fluff. Just clear, actionable insights that drive measurable financial and emotional returns on experience (ROX).

  • We’re all in. Whether you're refining one touchpoint or reinventing your entire journey, we show up like it's our own brand on the line.

  • We measure what matters. We don’t chase trends—we deliver meaningful, measurable progress that proves ROX.

  • We build with you. Collaboration is at the heart of everything we do. You're never sidelined in the process.

Jonathan Becher, President, Sharks Sports & Entertainment

"Lots of people talk about improving customer experience; very few people live CX authentically. Stacy is a practitioner, an advisor, and an advocate. If you're headed on a journey to improve business performance by focusing on experience, Stacy's a trust-worthy guide."
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