RESEARCH & INSIGHTS

Great experiences don’t happen by accident — they happen when you truly get your audience. The best teams know every interaction is a chance to spark emotion, build connection, and create memories that drive measurable ROX.

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To create experiences that deliver real returns, you need more than numbers — you need to understand what people feel, value, and remember. That’s where we come in.

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We uncover the emotional truths behind fan and customer behavior that unlock ROX potential — the quiet frustrations that kill loyalty, the surprise delights that amplify joy, and the reasons they keep coming back (or take their dollars elsewhere). Whether it’s in a stadium, on a screen, or somewhere in between, we help you find the moments that matter most to your ROX — and make them unforgettable.

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How we do it:

 

• Facilitate Focus Groups & Interviews that reveal emotional pathways to greater spending and deepened loyalty

• Live Behavior Intelligence Gathering to spot the ROX goldmines hidden in your unique environment

• ROX-Focused Survey Design to elicit meaningful customer responses that inform your revenue and retention roadmap

 

This isn't just market research — it's archaeology. We dig until we find the emotional insights that don't just improve experiences, but transform your entire revenue model.